digital agencies – a new paradigm

“Digital agencies are not like classic businesses. They are much more like sports teams and university faculties. The talent is concentrated at the middle to lower parts of the organization, with the people who actually deliver the goods. Those people are extremely talented knowledge workers. Behavioral scientist Mihaly Csikszentmihalyi labeled them “autotelic” personalities. They’re motivated not by money or status, but by intrinsically rewarding activities, which explains why they’ll put up with the craziness involved in launching a great campaign. But they need to achieve what Csikszentmihalyi calls the “flow state” to create the great work their agencies get hired for.”

see more: ad age

people as ad space

“A startup called BadgerHunt, which calls itself a crowd advertisement platform, is offering to pay advertisers to display their logo on individuals’ clothes or bumper stickers for cars, with the payment tendered in Bitcoin.

Volunteers (called badgers) must register in order “to advertise products or services by wearing t-shirts, caps or putting bumper stickers onto their cars.”

Badgers then pick a campaign and must snap a selfie daily and send it to the website, which forwards it to the advertiser.

In return, candidates can specify their daily rate in bitcoin. The minimum is $5, but more influential members can ask more than $50 per day.”

see more at: brandchannel

 

how many bitcoins are you worth?

 

waterfall vs agile

“What is Agile methodology? Agile practices and methodologies date as far back as 1968, but contemporary practices have their roots in what was developed between the 1990s and early 2000s. Being Agile means moving through the development process in a way that is both efficient and effective, “releasing early and often,” and iterating along the way to change—ideally for the better. You release software, websites and products quicker. You stay in touch with your consumers and users, improve quality assurance and improve the product over time (while having something in the market to base your improvements on).

Designers and developers deliver a functioning product to the user, listen to their feedback and make improvements through a state of constant iterations. As such, Agile happens through what Craig Larman calls Iterative and Incremental Development, or “a subset of iterative and evolutionary methods.” IID requires releases to happen frequently, with each release having its own life cycle. Several iterations may happen over the course of a product’s lifespan, with delineated scheduling and staging happening in parts.

Timeboxing requires the team to establish a fixed iteration date or time on task. So if you plan to release something three hours from the time you begin it on a Friday afternoon, then that release time has to happen even if less critical functions aren’t ready by then. At the end of the timebox, you review the work to see if the goal has been met. As long as you’ve completed the one goal you established, you release it within the timebox. With a lifespan of a day to several months, timeboxes vary, and some even have their own moniker.”

– See more at: http://www.howdesign.com/how-magazine/moving-beyond-waterfall-agile-development-design/#sthash.wjK4Xs8V.dpuf

 

interesting article on waterfall vs agile methods for project design and development.